LIFE IN MEMORIES
[Spec work created in collaboration with Emily Corbin [Strategist], Erika Casales [Art Director], and LeAndra Langhorne [Copywriter] at Adhouse]
THE ULTIMATE COLLAB //
It’s Warby Parker’s time to make a splash in the industry, straying away from its traditionally neutral color palette and offering a broader array of options. And who better to partner with, than Pantone, the world’s self-proclaimed “color authority,” to help launch Warby Parker into this new color space.
Warby Parker x Pantone is the ultimate celebration of self love and self expression, all while staying true to each brand’s products and markets.
THE STRATEGY //
Despite existing in completely different industries, one common thread is spun through both brands: they both understand and support the power of feeling good and feeling you. Glasses and colors alike, by nature, are outward, physical extensions of a person’s personality. In this collaboration, Warby Parker and Pantone come together to give people an outlet to explore themselves through color.
THE CAMPAIGN //
LIFE IN MEMORIES.
To officially launch this new partnership, Warby Parker will unveil its new ‘Frame of the Year’ in conjunction with Pantone’s annual ‘Color of the Year’ announcement. This frame will be available for purchase in Pantone’s color of the year, for a limited time only.
But! Warby Parker x Pantone will live on, through the ‘Wear a Memory” program; a program where Warby Parker customers submit their favorite photo memories that Pantone then uses to generate a custom color palette. Customers will be able to apply this custom color palette to any Warby Parker frame, and ultimately wear their memories forever.
